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3 Reasons for not using a Pay-Per-Click system as the only means of promoting your site? 1. Cost: Essentially you are bidding for the same competitive terms with every one in World and there are a limited number of placements to go around so you are competing for a set grouping of advertising at a rising cost. The average cost-per-click is 25 to 50 cents or higher. Some bids go as high as $10-20.00 a click. The Solution: Optimizing and search engine placement cost are currently at 5 cents a click or lower using a one year program. Many of our clients have gone from spending $1000's on Overture to less than $200 a month because they get the same keyword coverage on the first page of the search engines for the same terms. A search on any engine will show; after the first 3 terms, you will find 10-20 other listing that are paying nothing but optimization to be there. That is where we put your company. This works on not just one or two engines but over 16 of the top search engines and numerous International ones as well. 2. Keyword Bunching: PPC's have started using the process of taking your cheaper terms, plurals, and other forms of your keywords and driving the traffic to the main term. What this does is take a term you would have paid 5 cents for and move it to the more expensive bid of the main term which everyone is using and you pay 2-10 times as much for the click. The Solution: Optimizing is based on search results from the web page and its content. So, if you have a page with good content, (which we can create for you) you will not only pick up the traffic for your main terms but also people typing sentences, groups of words, and or using symbols to add or subtract specific words. 3. Long Term Success: The PPC's have only been used significantly for the past year. Before the PPC process, there was the Banner Ad, then the Pop-Up Ad. Fads come and go. We advise our clients to take advantage of them while they are viable. Eventually they will be ignored as the consumer gets knowledgeable that advertisers in those positions are paying higher advertising cost that are being passed on to them. Same as happened with the Banner Ad. This is already happening. In the past 6 months, click rates and ROI convergence has been going down for PPC users. The Solution: Search Engine Optimizing of a website has been around since before the 1990's. As long as search engines exist, it will be the most effective and affordable method of getting your site know to the World. We are not saying to stop using PPC. What we are saying is: Optimization and search engine placement should be your first strategy for promoting your site. Then add in other marketing strategies as they fit your needs and we can help with that. Finally, if you are paying an advertising company to manage a PPC account for you, you are more than likely paying to much. Lately, we have heard and spoken with a few advertisers who are using PPC as the only source to drive traffic to clients and calling it: Optimizing and Search Engine Placement. |
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This is not correct. Optimizing and Search Engine Placement are processes by which a person adjust the content of your site and meta tags or creates topic specific pages for you. He/she lists your site in the proper directories and then manages your submissions on a monthly basis and sends you reports and audits of his/her efforts and makes suggestions on what should be done next. That is what an SEOP (Search Engine Optimization Professional) does, not merely manage a PPC account. An SEOP is a talented and trained professional who has spent months or years studying Search Engines and their functions. Like a good Lawyer, Doctor, Accountant, Plummer, he is a craftsperson who can help you. However, as with every profession, there are swindlers and con men. We recommend that you do not use any SEOP who at least doesn't offer references or a client list with links you can contact.
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