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Eagle Web's Newsletter
Welcome to our free search engine placement/website promotion newsletter:
EAGLE WEB WEBSITE PROMOTION NEWSLETTER This Months Topic: Redirects and some issues I have been dealing with this month! ****************************************************** Format Insure all your pages, especially the index page have the
basic html structure, no matter if you are using JavaScript. The last 2 tags </body></html> close the body and page. It informs the search engine spider that you are done and it can move on to the next page. I can guarantee you that if a spider visits and leaves without indexing, there is a format problem. Html tags are twins. For every open tag there must be an opposite close tag. JavaScript links Links in JavaScript, sometimes get added
text like: The second one is correct but the additional action part
of the tag confuses an html spider into interpreting something else
because it does not understand the order: onMouseOut or onMouseOver Some people have gotten away from adding text links at the top or bottom of pages or just going with an image navigation. While this may sound like a solid design idea, it is not. Not only are you losing the placement strength of having keywords in links but you might also be making it harder for the search engines to travel within your site and find multiple paths. I agree about the top text links but every page should have links at the bottom to at least your main pages. An additional reason for this, is search engines do not always enter through the index page. Redirects There are basically 2 types of redirects: 1. Site redirects: This is when you
create a new company and don't want to use your domain again. So your
thought is to redirect it to your new site immediately. Fine... If you don't
want to use that site ever again because if you don't think it is important
enough to have content then the search engines won't list it either. Try for
a mirror site instead with a redirect from the contact page. Another bad
version of this is when a hosting or selling company talks you into being a
virtual account on their server for $10, like: http://www.mycompany.my
hostingcompany.com/. In other words, you are an affiliate or subsidiary of
the hosting or selling company. Good for them because they have someone else
paying them $10.00 and or selling things for them or both. Bad for you,
because you will never see any traffic or business from submitting that
site. 2. Page redirects: There is a thing called cloaking. And, no matter what every web promotion company will tell you about it not being spamming, it is and the search engines don't like it and neither do I. Why? While it might sound like a good idea, there is a major opportunity for abuse without verification. If a company is showing the search engine a page, it wouldn't show to anyone else, what does it say about that page? Right, that it is a spam page. The reason I bring this up is because I have
clients who want to redirect from a flash page or animated page on the index
page of the site to a secondary index page with a: A great idea, right..... WRONG! The first problem is that search engines will think you are doing a site redirect and you are into problem 1. Or, they will think you are doing cloaking and you are into problem 2. And, number 3. if you get past 1 or 2, the flash page has no text to index and maybe a short header, so you have just lost placement on the most important page of your site.... :-) Content, Content, Content,..... From our marketing dept: 4 main questions to answer on the index page with text! Who are you? add keywords.... If you can answer these 4 questions effectively or better than your competition, you will be successful. If not, there is a flaw in what you are selling! *********************************************************** Well, we hope you enjoyed this installment of the Eagle Web Newsletter. We hope we gave you some insight not previously known. Only you can make us and the newsletter a success. At the top is a script where you can send this link to a friend and add it to your favorites, so please help us spread the word. At Eagle Web, we never forget: Your success is our success! Thanks for stopping by and don't forget to visit the site and please tell your friends about us........ Later,
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